The designers of the space were challenged with designing a retail space that could both communicate the brand and adapt to the ever-changing products that bluwire offers. The use of Lumicor was a key element in the design.
Used throughout the space, the glacier panels add a modern touch while contributing to the open-air feeling of the store. The translucent quality of Lumicor allows the panels to glow when illuminated with blue LED lights and thermoforming allows for the unique rounded shapes of the display tables and cash wrap. As a result, the interior successfully functions as a clean, high-tech retail environment that conveys the bluwire brand.